How We Work


The Process:

  • We work with local Edina businesses to use a portion of their wall space in high traffic areas for our galleries. Galleria Edina, Southdale Center and Braemar Arena are our anchor spaces.

  • We curate, print and install the art galleries. We use a professional printer and a professional installer to hang the art.

  • Some of our gallery art sources include: Edina grade schools, the Edina Art Center, Edina High School, the Edina Community Center, clubs, churches, sports groups, local professionals and hobbyists.

  • We also scour the hashtag #ArtofEdina on Instagram looking for new talent to feature.

  • Hand-created art such as paintings, drawings, etc. are reproduced (scanned and printed) for our galleries. We do not display the originals.

  • All art is displayed for a minimum of 3 months.

  • We typically install art twice a year per location.

  • All selected Artists are invited to the official launch party where they receive recognition and a bit of swag at the official launch party.

  • Artists sometimes are also recognized through our media partner channels. Previous artists have been interviewed on Kare 11, MSP Magazine, and featured in Edina Magazine!

The Sponsor:

Art of Edina is sponsored by Tradition Companies of Edina. It is their unique way of giving back to the community as a part of their “Pass It On” initiative.

Brad Johnson of Tradition Wealth Management and Scott Beuning of Tradition Capital Bank at the Southdale Gallery launch on Feb 27, 2016

Brad Johnson of Tradition Wealth Management and Scott Beuning of Tradition Capital Bank at the Southdale Gallery launch on Feb 27, 2016