The Faces Behind Art of Edina

umbrella 10.jpg
Brad Johnson of Tradition Wealth Management

Brad Johnson of Tradition Wealth Management

Art of Edina is powered by Tradition Companies. After several decades helping Edina residents with their mortgage, banking and investments needs, the leaders of Tradition Companies have decided it is time to “Pass it On” to their community.

Using the resources accrued through years of hard work, Tradition is helping to fund a wide variety of Edina community initiatives.  The target initiatives include supporting youth and high school athletics, the local arts, public parks, youth leadership skill building, and more.

Inside the Tradition Companies, this movement is known by the slogan, “Tradition, Pass it On”.  The slogan represents not only the company name, but also plays homage to the rich tradition of Edina in athletics, education, and all other areas of the community.

To learn more about the Pass It On initiative, see their web site

To learn more about Tradition Companies, visit their website at:


Shine On Photos-1-8.jpg

Art of Edina is directed by Jill Emmer of Shine On Photos, LLC. Jill introduces herself as a "stay-at-home-mom who doesn't happen to stay home at all."  Four years ago she started her public Instagram account "ShineOnYouCrayDiamond" and things haven't been the same since. Her whimsical photos have propelled her Instagram account to grow to over 115,000 followers. Her art work has been displayed in museums, magazines, newspapers and used by organizations such as Getty, Explore MN, Midwest Living Magazine, Huffington Post, REI, and more. She is a professional photographer, specializing in lifestyle and family photography. She also is an author/educator at the iPhonePhotography School and the co-founder of Minnesota's photographer association, "Minnstameets" with over 11,000 members. To read more about her, visit


Shine On Photos LLC -1396.jpg
Shine On Photos LLC -1294.jpg